Seniors A - Z
The Complete Manual for the High School Senior Photography Business
It's finally here! The COMPLETE guide to running a successful high school senior portrait business! If you've ever wanted to enter this lucrative market or if you're an established business that wants to expand this portion of the business, than this is for you!
Let's get right to it and see what's included in this package. First is the "Seniors A - Z Manual. It's only about 40 pages. But don't let that fool you! It's packed with information! Let's take a look and see what you'll find in here:
Keys to Success: The six elements to having a successful senior business. You must have ALL six or you will not survive.
Good Photography: Now I'm going to be honest with you here. Nobody can teach you how to be an amazing photographer in a few pages. But I can point you in the right direction. I can tell you the three things you must have for perfect files. I can give you tips on both studio and outdoor shooting that will help you create the kind of images today's 17 year olds are looking for. And while you see later there are even several bonuses to help you with your photography, even the best photography won't make you a success if you don't market and sell properly. And we have you covered there.
Marketing Ah, marketing. I remember the first course I took in college on marketing! It excited me like a 200mm f/1.2 lens! All of a sudden, everything made sense. Success is controlled by marketing! I could see that immediately!
Now maybe you're not a marketing genius. I don't claim to be either but I do know that for the past few years when everyone else is complaining about their senior business going down, ours has gone up! And we haven't even tried that hard!
Pricing How would you like to have a price list that actually helps you build your order! Wouldn't that be nice! We show you how incentive pricing can actually build your order for you! We explain the pricing philosophy of 'make it easy to buy a lot and hard to buy a little'. If you're having trouble getting the order averages you deserve, this is for you.
Products Products are the key to boosting sales. A well thought out product line is the easiest path to higher orders. How many 5x7's can one person buy! You need Art Prints, DVD's and more to boost that order! We'll show you how to get the proper mix!
Bonus Marketing Materials
You didn't think we were going to leave you all by yourself here did you? Of course not! So we are giving you our marketing materials also! Many photographers sell their price lists and marketing materials for $99 or more! We are including them in the price!
We'll give you our powerful, order building price list. We'll give you the post cards and letter we use to book sessions. You'll get the model contract we use. Use these with the info in the manual and you have a POWERFUL marketing campaign!
But Wait! There's More! I know I've heard that before somewhere! Our marketing section in the manual shows you step by step how to use the Internet to market your seniors! It's very powerful and I could sell this information alone for over $100 but it's all in the manual!
A quick note here. All this info is in PDF format. I am NOT supplying you with layered PSD's that you could change. Why? Because based upon past experience, everytime I've got something like that, it's easier to just start from scratch and make your own. By the time you change the photos and logos, etc., you could have done it yourself! So use them as a guide and I'm sure you'll be happy with them.
I'm sure by now you can see the great value of the above materials. And to make sure you have everything you need to get out there and start working on your high school senior business TOMORROW, I've included some valuable bonus material.
Bonus 1: "Sun Shooting" - I really love working on sunny days. Many photographers don't because they haven't mastered the technique of harnessing that beautiful, powerful sunlight! This bonus will help you get started so you can work with confidence under any lighting conditions.
Bonus 2: "Cut Post Shooting Time by 50%" I'm a big believer of 'getting it right in the camera'. If you're spending too much time working with files after the shoot this bonus will give you 2 tools and 5 tips that can slash your post shooting time by as much as 50%!
Bonus 3: Senior Slide Show. This super cool Animoto slide show features our 2010 senior models plus many 2009 seniors too! There are over 30 poses both studio and outdoor to give you great ideas. Plus, you should be selling these shows - seniors love them!
This whole project came about because of something I always wanted to do. I held a seminar at my studio. I called it the "Senior Smackdown Seminar". And here's what made it really different. I've always wanted to have a seminar at my studio where I could just 'spill the beans' and hold back nothing. It's hard to do when the photographer down the street is sitting next to you! So I took a firm stance and dictated that NO ONE within 25 miles of my studio could attend!
And what happened? It was great! We had about 20 photographers from across New England attend. Nothing was held back! It was invigorating! And everyone went home, myself included, with plenty of ideas knocking around in there head about senior photography.
I figured that would be the end of it. But photographers across the country and the globe contacted me saying they could not attend but they wanted to purchase the information from that day. So I thought about it and figured I could just summarize the highlights from my Powerpoint presentation.
But as I got started, I knew that just wouldn't be good enough if you weren't there. So I started to work on this project. As far as I know, it'd the first complete manual on how to run, price, sell and market to the high school senior, with photography and other goodies thrown in also!
Is the information valuable? Listen to a few of the many UNSOLICITED comments from the class.
"I am very excited about your seminar, pricing and sales ideas. We already had a staff meeting this morning going over all of your information.
You truly are a master of light. It was amazing to watch you see the light from all of the different directions and bouncing off everything.
Just an awesome seminar."
Dan Doke, Master Photographer
"Steve, we certainly get our money's worth and MORE at your seminar ! You work so hard at making the experience a great one for us. I always learn something new....you don't hold back. Thank you!"
Felice Boucher, Master Photographer
Who is Steve Bedell?
Let me tell you a little bit about myself so you know that this information you are getting is coming from someone who knows what he's talking about. I have been a professional photographer for about 30 years. During that time I have amassed a slew of awards, including many Best of Shows, Kodak Gallery Awards, and Loan Collection images in the prestigious Professional Photographers of America (PPA) exhibit. I have earned the PPA Master of Photography and Photographic Craftsman Degrees as well as the Image Excellence Award for having over 13 Loan Collection images. I've also been awarded the Photographer of the Year award in my home state of New Hampshire a record seven times!
In addition, my studio is one of the most profitable small studios in the state. We learned long ago that marketing, pricing and selling were just as important as the ability to create superior images. My wife Lorraine excels in client contact and sales.
We have put together this information so that you can take advantage of our years of experience and create your own dynamite senior business!
Now we get to it! I hope you didn't just scroll down to here to see the price because you've missed just what's included if you did.
So here's the deal. When I realized that I had produced a virtual 'Senior Business in a Box' I was really excited. How much should I sell this valuable information for? You don't have to travel and attend classes for days, you don't have to wait for days or weeks for course materials to arrive, you can be anywhere in the world and get instant delivery of all of the above and start your senior marketing TODAY!
My initial thought was about $200. After all, the profit from one measly senior session would cover that many times!. And I think it's worth at least that. But I also thought that to those of you who may need this the most, that may seem a little pricey.
So here's what I'm going to do. The price of all this valuable information is $99. I think that's very fair when I consider how this information can literally transform your senior business and put many thousands of dollars in your pockets.
BUT. To introduce this product to Shuttermom subscribers you'll be able to purchase it for ONLY $86! I will change this special Shuttermom offer to $99 on noon Thursday, May 7, 2009, so act quickly. That's an amazing price for this information!
And NO, if you are within 25 miles of my studio, your purchase will be blocked! I cannot have this valuable information in the hands of my direct competitors!
All you have to do is click the link below to pay. Then you'll be directed to a site where you can download all the materials and get started immediately!
As always, I stand behind my product. Take 30 days to look it over and if you feel for any reason it is not what you expected, just contact me and I'll issue a prompt, no questions asked refund. You have no risk!
Please note: PayPal only. You may use your credit card there even if you don't have a PayPal account.
For CD, it is $20 more, contact me at firstname.lastname@example.org.
IMPORTANT NOTE! After paying with PayPal, there will be a link that says "Continue". You need to press that link to go to the download page!